Mail continues to be the most effective means of reaching out to existing customers and earning new ones. Unfortunately, bulk mail often misses its intended target. Working Words & Graphics takes a two tiered approach to mail.

Firstly, we look at your products and services and at your existing customers to determine the characteristics of a likely new customer. Armed with this information, we pare down your list to include only those likely potential customers. This smaller, more directed list cuts postage costs and reduces printing costs.

Secondly, we look at the products and services you are trying to sell and design a piece using variable data technology to match offers and imagery with your list. This way, in a single mailing, you can offer several products and services, but match the right customer to the right offer without having to make many different mailings.

For example, imagine you own a jewelry store and you want to sell jewelry for Valentine's day. In a traditional campaign, you would send a postcard with generic messaging to everyone on your list, hoping to entice the person to come into the store and buy. Using our variable data and our digital printing technologies, we can send an offer for the $99 pendant to people who earn up to $25,000; an offer for the $299 necklace to the folks who earn up to $55,000 and the $1,499 ring to the customers who earn up to $149,000. This way, we can make the offer more likely to resonate with our customer, and they become more likely to come into the store.

The bottom line is that our two step approach reduces your costs and increases your return on your mailing investment. Call us today to find out how you can take advantage of our variable mailing programs!